Your Voice, Your Values, Your Future: Why Latino Voters Matter in Chester County & Kennett Square
- Russ Crane
- Oct 18
- 6 min read
Updated: 1 hour ago
A Message to Our Latino Neighbors
You are changing the face of American democracy — and your voice has never been more powerful. Across Pennsylvania and right here in Chester County and the Kennett Square area, Latino families are shaping the future of our communities. Your values, your work, and your dreams matter. It's time for politics to reflect that.
Your Values Are at the Heart of This Conversation
If you're like many Latino families, certain principles guide your life: faith in God, devotion to family, the dignity of hard work, the dream of owning your own business, taking responsibility for yourself and your loved ones, and believing in real opportunity for your children.
These aren't just nice words — they're how you live every day.
Consider what recent research shows:
Among Latino Republicans, 72% hold a positive view of capitalism and free enterprise — the system that allows you to build something of your own. Among all Latinos, that number is 54%. Pew Research Center
When it comes to understanding poverty, Latino Republicans are twice as likely as Latino Democrats to emphasize personal effort and hard work as the path out of hardship.
On social issues, first-generation Hispanics are more likely than later-generation Hispanics to hold conservative views: for instance, among Hispanics who attend church at least once a week, 46% of evangelical Hispanic Catholics/Protestants said they are conservative vs. 10% liberal. Hoover Institution
A 2011 survey found that 70% of Latinos supported prayer in schools, 60% supported school vouchers giving parents educational choice, and 58% wanted creationism taught alongside evolution in schools. ranchocolibri.net
These numbers tell a story: Latino families value faith, family stability, educational freedom, and economic opportunity. You believe in the power of individual effort combined with community support.
When Latino voters truly understand Republican values and policies, they often find alignment with their own beliefs.
Why Your Participation Matters More Than Ever
The story of Kennett Square shows exactly why your engagement is crucial.
Kennett Square: A Latino Success Story
The numbers are remarkable:
According to the 2020 Census, Kennett Square borough has about 5,936 residents — and 2,755 of them (46.41%) are Hispanic or Latino. You are nearly half the community.
Within the Latino population here, 91.68% are of Mexican origin, with smaller communities of Puerto Rican, South American, and other Latino backgrounds.
As one local planning document put it: "Among the boroughs, Kennett Square has the largest Latino population… Latinos comprise almost half of the total population."
You are business owners, agricultural workers, service professionals, active parents in local schools, and faithful members of churches. You are building this community every single day.
The Challenges and Opportunities Ahead
The data also shows where we need to grow together:
Among Hispanic adults 25 and older in Kennett Square, 47.18% have less than a high school diploma, while 20.81% have a high school diploma without college education.
This isn't a problem — it's an opportunity. It means there's tremendous potential for job training programs, vocational education, apprenticeships, and pathways to small business ownership. Your community is hungry for opportunity, and that hunger is a strength.
What Political Engagement Means for You
With nearly half of Kennett Square identifying as Latino, your political participation will determine the future of this town. When you vote, when you attend school board meetings, when you join civic organizations, you shape policy that affects your family directly.
Here's what political engagement can help you achieve:
Economic Opportunity: Support for small businesses, reduced regulations for entrepreneurs, job training programs, and policies that reward hard work and innovation.
Educational Choice: School voucher programs, charter schools, and parental control over your children's education so you can choose what's best for your family.
Faith and Family Protection: Religious liberty protections, support for faith-based organizations, and policies that strengthen rather than undermine family structure.
Safe Communities: Law enforcement support, neighborhood safety programs, and policies that protect law-abiding families.
Cultural Respect: Recognition that bilingual communication isn't a barrier but a bridge, and that Mexican-American culture enriches our entire community.
The Broader Picture
Your growing influence extends far beyond Kennett Square:
The eligible Latino voter population in the United States in 2024 is approximately 34 million — making you the largest minority voting bloc and the second-largest group of eligible voters overall.
Nationally, 73% of Latinos say poverty exists because people "faced more obstacles in life," but 42% of Latino Republicans emphasize that lack of hard work also plays a role — showing a balanced understanding of both systemic challenges and personal responsibility.
Currently, only 34% of Hispanic adults overall feel the Republican Party represents their interests well. But among Hispanic Republicans, that number jumps to 86%. This gap shows that when Latino voters truly understand Republican values and policies, they often find alignment with their own beliefs.
An Invitation to Lead
This isn't about asking you to fit into someone else's vision. It's about recognizing that your values — faith, family, hard work, entrepreneurship, opportunity — are already shaping our community's future.
You deserve:
Politicians who show up not just during campaigns but year-round
Materials and communication in Spanish when helpful
Representatives who visit your churches, businesses, and community events
Policies designed with your family's economic mobility in mind
Authentic respect for your cultural identity and contributions
The question isn't whether Latino voters will shape our political future. You already are. The question is whether our political system will rise to meet you with the respect, authenticity, and substantive engagement you deserve.
Your Next Steps
Your voice matters. Your values matter. Your vote matters.
Get involved in local politics — school boards, borough council, civic organizations. Maybe, run for office. Ask candidates where they stand on small business support, educational choice, and family values. Hold them accountable not just for promises but for showing up in your community.
Together, we can build a Kennett Square and a Chester County where faith, family, and freedom aren't just campaign slogans — they're lived realities for every family working hard to achieve the American Dream.
Your community. Your values. Your future.
The KSQ Area GOP: Your Year-Round Partner
The Area 17 Republican Committee of Chester County ("KSQ Area GOP") isn't interested in showing up only during election season. We're committed to building lasting relationships with Latino families throughout the year because genuine partnership requires consistent presence, listening, and mutual respect.
Our mission is clear: to elect Republicans at the federal, state, and local levels of government, engage with voters of diverse backgrounds, register more Republicans, encourage voter turnout on Election Day, and promote the principles of freedom, prosperity, and opportunity. But mission statements only matter when they're lived out in real relationships with real people.
That's why we're making Latino outreach a priority every single month — not just in October before Election Day.
Let's Talk: Meet Russ Crane
We want to make it easy for you to connect with us. Committee Member Russ Crane is your direct point of contact for Latino community outreach, and he's ready to listen.
Russ is fluent in Spanish and understands Latino culture from personal experience. Growing up near New York City, he developed close friendships within the Latino community and has Latino family members. Throughout his long career in financial services, Russ has worked with clients and entrepreneurs from diverse nations around the world, including many from Latin America. He understands the economic aspirations, family values, and cultural perspectives that shape the Latino experience.
Rumor has it that Russ has a sweet tooth, enjoying ice cream from La Michoacana, as well as flan from El Nayarit.
Whether you want to discuss local issues, learn more about Republican principles, get involved in community activities, or simply have a conversation about what matters to your family — Russ is available to connect.
What Year-Round Engagement Looks Like
Here's what we're committed to:
Community Presence: Attending cultural celebrations, supporting Latino-owned businesses, and participating in community events throughout the year.
Open Communication: Providing information in Spanish when helpful, hosting informal coffee conversations, and creating spaces where Latino families feel welcomed and heard.
Policy Discussions: Talking honestly about issues that matter to your family — from small business regulations to school choice to public safety — and bringing your perspectives to our elected officials.
Civic Education: Helping new citizens understand the political process, supporting voter registration, and explaining how local government decisions affect your daily life.
Relationship Building: Getting to know you as individuals and families, not as a demographic category or voting statistic.
Join the Conversation
We believe the principles of freedom, prosperity, and opportunity are universal aspirations that cross cultural lines. We also believe that the Latino community brings unique strengths, perspectives, and values that make Chester County stronger.
If you'd like to connect with Russ Crane or learn more about the Kennett Square Area GOP's commitment to Latino engagement, we welcome you to reach out. Let's build something together — not just for one election, but for the long-term future of our community.
Your community. Your values. Your voice. All year round.
© 2025 KSQ Area GOP. All rights reserved.
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